K+J Agency marks 20 years and grows in Florida

K+J Agency is celebrating its 20th anniversary in 2026 while expanding its Florida footprint and North American reach. The boutique communications firm says its relationship-driven model has helped it grow with the design industry as client needs and media channels evolved. Why it matters: - K+J Agency’s 20-year milestone highlights the staying power of a boutique communications model in a fast-changing design and media market. - The firm’s continued expansion in Florida points to growing demand in a region that is adding momentum to the design industry. - K+J’s focus on long-term client relationships matters for brands that want sustained visibility, not one-off publicity. What happened: - K+J Agency is marking its 20th anniversary in 2026. - The agency is expanding its presence in Florida and across North America. - Karen Peterson and Jo Gibbs founded K+J Agency in 2006. - K+J is based in the design, architecture, home furnishings and luxury lifestyle sectors. The details: - K+J was built around relationships, thoughtful storytelling and a more personal approach to client partnerships. - Peterson and Gibbs chose a remote model before remote work became common. - The agency says that approach helped it stay boutique, collaborative and closely connected to clients and media. - K+J has grown with changes in media, new platforms and shifting brand-to-audience communication. - The agency works with clients in luxury furnishings, textiles, surfaces, architecture, hospitality and lifestyle. - Its services include strategic public relations, media relations, thought leadership development, partnerships, events, brand positioning and social media support. - Leadership remains closely involved in client relationships and programs. - The agency says many client relationships have lasted years, and some have lasted decades. - K+J has offices in Los Angeles, New York, Connecticut and Florida. Between the lines: - The Florida expansion suggests K+J sees opportunity in both emerging and established design markets. - The agency’s emphasis on a small, hands-on structure signals a deliberate contrast with larger firms that may be less personal. - The milestone also underscores how design communications firms now have to navigate more channels while still delivering strategic visibility. What’s next: - K+J plans to keep building its visibility programs, media relations, thought leadership and industry partnerships. - The firm says it will continue to grow while holding onto the values that shaped the agency at launch. - Peterson and Gibbs say they expect to keep writing new chapters as the agency expands. The bottom line: - K+J Agency is using its 20th anniversary to show that a small, relationship-led firm can still scale across markets while staying close to clients.